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NEWS:
Netgem expands
international
operations
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NETGEM
has appointed Pritam Misra as sales and business development
director Asia Pacific, based out the companys
new regional offices in Singapore. With over 16
years senior management experience within the field
of data communications, telecom and IT systems, Pritam
was previously service line manager - APAC, at Nokia
& Nokia Siemens Networks in the media & entertainment
services division, responsible for technology and business
developments within emerging entertainment convergence.
He was earlier associated with other leading technology
organisations, including IBM, UT Starcom, Comsat, Hathway
Cable & Datacom and then newly-launched Tejas Networks.
The impressive combination of Pritams regional
and international experience, coupled with his in depth
understanding of telecom operators challenges and his
knowledge of IPTV ecosystem in Asia, makes him a valuable
asset to Netgem and our international ambitions,
said Christophe Aulnette, managing director of Netgem.
Pritams appointment and the opening of Netgems
regional offices in Singapore, are further evidence
of our commitment to the Asia Pacific region that not
only promised to be the most dynamic in terms of IPTV
growth over the next 10 years but one that is also home
of many innovative players within the IPTV and Consumer
Electronics eco-systems. The new address of Netgem
in Singapore is: 541 Orchard Road, 09 01 Liat Tower,
Singapore 238881.
www.netgem.com
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Contact
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Business Media Ltd
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www.ibeweb.com
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SECURING THE HIGHWAY
TO HYBRID |
| Phil
Cardy, product marketing director at Latens,
says that conditional access can play its
part in the burgeoning hybrid IPTV networks. |
Throughout
the DRM industry you have conditional access
that will service one-way broadcast devices
over cable, DTH or DTT, which have something
embedded in the box, or typically a smart card.
Then you have the other world that is IPTV,
where you have two-way boxes, and more and more
youre seeing those in cable. While many
Western European cable operators are already
making a good business out of digital, many
more are stuck in a conundrum. They want to
go digital, but are not sure if they should
go for a zapper box and just get everything
digital from the start, or if they should try
to upgrade their network to be completely two-way,
backed by an interactive middleware. Then there
is the option of DOCSIS 3 or some other technology
that enables them to use IPTV over their cable
systems. Generally
operators have a spread of subscribers, some
of which are not going to want to pay for expensive
two-way set-top boxes, and others who would
be very unhappy to have a simple zapper. There
are still a lot of operators that have a large
analogue base, with markets in Eastern Europe,
Russia, India, Latin America and North America,
each with their own issues. A primary market
for Latens is operators that want to migrate
to digital services and weve been working
with some of these operators in the US. They
are looking to put in small DTA (digital television
adaptor) boxes so they can reclaim bandwidth
on their 750MHz networks, replacing analogue
channels with a full 300-channel line-up that
includes HD. They also want it to be secure,
so that they can tier all of their boxes with
their entitlements in band over the network.
As DOCSIS is rolled out they may also be able
to introduce a bundled service to their customers.
Pre-installation
Another model is to roll out the advanced boxes
ahead of time, so that when the operator is
ready to deploy the service, the equipment is
already installed at the customers premises.
We saw a change last fall when Cox and Comcast,
and even Cablelabs, said they thought IPTV was
the future. It was also another means to break
away from the SA-Motorola technology duopoly
that is looking increasingly fragile. It is
difficult to say if IPTV is more secure, but
with the two-way element you have a really easy
way to replace conditional access and actually
switch conditional access on the set-top box,
which is an excellent advantage for not being
tied to a card-based system. We can also have
detection mechanisms that see when people are
trying to hack in on the network. This feedback
path is simply not available on a one-way system,
where the only way to know is by looking at
your bottom line and seeing your subscriber,
and revenue, numbers falling.
Were
not saying that if you have software you wont
be hacked, but we do know that it is possible
to rapidly recover. In addition to the recovery
costs themselves, hardware-based systems face
the costs of buying in new cards and the logistics
of getting them delivered. In places such as
North America, France and Italy, there are networks
that are pure IPTV, but for satellite, cable
and DTT, we believe hybrid is the way to go.
Broadcast is an efficient way to get live content
to the consumer and I dont see that going
away any time soon. Where IPTV really comes
into play is as the mechanism to deliver on-demand
services.
Overriding
message
The overriding message in the North American
market is that they are going IPTV, and it may
only be the content going over the QAMs that
is encapsulated in the IP packets. There is
a perception that if its IPTV it has to
go over DSL or fibre to the home, but what it
really means is that it is IP encapsulated,
so it is easier to both serve out, take through
a network and deliver to the home devices. One
of our larger deployments of both IPTV and two-way
cable in Europe is Multimedia Polska. Its deployment
is interesting because it has two-way cable
boxes that use Osmosys MHP middleware and also
IPTV boxes with Minerva middleware.
Smooth
migration
There are many operators like Multimedia Polska
who have highly interactive two-way subscribers,
but that also have an installed base of one-way
subscribers that they want to first turn digital,
then add tiered services later on as their circumstances
change. A single conditional access headend
enables a smooth migration without going through
different set-top boxes. Running separate headends
with IPTV, DVB and analogue technologies can
present operators with an unwanted layer of
complexity. So weve been able to develop
our new CAS-5 conditional access product to
allow operators to run just the one headend
with a single database serving all of their
subscribers across both one-way and two-way
parts of the network. A
lot of cable operators want to run hybrid, but
see the broadcast network as being more reliable
than one run over DOCSIS, so being able to combine
the two means that if anything happens to the
IPTV part of the network the consumer is not
left with a totally blank screen. It may not
be possible to get on-demand services, but linear
TV channels will still be there under control
of a single CA system, therefore enabling the
cable operator to rest easy.
www.latens.com
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