IPTV in Focus

Friday 11 September:
Digital Signage
Chair: Miya Knights, editor of Retail Technology and DigitalSignageScene.com.
11:00
Vincent Létang, senior analyst and head of advertising at ScreenDigest.
Headquartered in London, with offices in New York and Monterey, California, Screen Digest has been covering global media markets such as film, television, broadband, mobile, cinema, home entertainment and gaming for more than 30 years. Létang has been monitoring global advertising markets for 10 years. As head of the advertising practice, he launched ‘Advertising Intelligence’ in January 2009, a new Screen Digest online service focusing on television advertising and digital advertising trends. He has also been monitoring the development of high definition TV for the last six years, authoring several significant Screen Digest reports.

11:30
Digital Signage Trends
Roberto Segato, director of Lighthouse Technologies
In his presentation, Segato takes a look at how the digital signage market has evolved in recent years and considers the use of digital signage in the market from retail to broadcast. He also looks at the need for screens that can display HD content and how best to match current screen technology to common digital signage requirements. As director of Lighthouse Central Europe and Middle East (CEME) region, Roberto Segato has over 13 years experience in the giant screen industry. He has an intimate knowledge of the industry, having joined Lighthouse shortly after the company’s launch in 2000 with the previous five years spent at Sony Jumbotron. Segato is sales director for Spain, Portugal, Greece and The Netherlands and is in overall charge of the CEME team.

13:30
Delivering increased brightness while reducing power consumption in digital signage
Mr. Susumu Tsujihara, general manager of PDP Module Engineering Group, Visual Products & Display Devices Business Group, AVC Networks Company at Panasonic.
While demand for larger displays, especially across events and rental, and signage for retail and leisure spaces, continues to grow, improved efficiency, greater brightness and reduced power consumption are increasingly important demands from customers and users. Panasonic will provide insight into the strategic approach for plasma technology and dispel some common myths on display technologies. Panasonic is showcasing the new 85-inch plasma display at IBC incorporating NeoPDP technology that delivers twice the brightness at reduced power consumption. The Professional Projectors and Displays Europe (PPDE) business unit of Panasonic is part of the Panasonic Audio Visual Company Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional AV, including camera recorders, video recorders, monitors and mixers. PPDE encompasses a range of plasma and projector products for professional installation and business applications.

Saturday 12 September:
IPTV
Chair: Ian Volans, independent consultant
11:00
Building IPTV: Live TV and video distribution over the LAN
Colin Farquhar, CEO of Exterity Ltd
Although Internet IPTV gets most of the press, IPTV over organisational LANs could have a significant and positive impact on business, education, broadcast and government. TV and video on the LAN open up a world of possibilities for high-impact, interactive communications backed by the tremendous scalability and flexibility of IP technology. In this presentation, Farquhar will discuss the benefits of IPTV compared to analogue systems, how to alleviate network managers’ worries about IPTV’s impact on the LAN performance and how to leverage the power of TV, video-on-demand, live cameras, digital signage, and many other technologies. Exterity aims to help organisations maximise the value of TV and video content by delivering it over a building or campus IP local area network (LAN) to TVs, PCs, and AV display equipment. Exterity has designed its IPTV solutions to facilitate the addition of more users while maintaining broadcast quality, reduce redundant hardware expenditures, and lower operating expenses. Cost-effective building or campus IPTV has been shown to improve employee productivity, enhanced the customer experience, and create opportunities for new revenue streams. Colin Farquhar is founder and CEO of Exterity. An IPTV technology innovator, he was formerly European general manager for OpenReach, European marketing director for Shiva and Intel and a global product marketing manager at Shiva and IndigoVision.

11:30
Why and how to deliver to a true customer centric approach in media
Migge Hoffmann Korzen, senior director, media & entertainment, Oracle EMEA
The media industry has, over the decades, been privileged with limited competitors, exclusive licenses, strong brands and one-way communication to customers. Now this has changed - creating both challenges and new opportunities for all players in the market.
Oracle’s session will show the importance of combining the two most critical components in today’s media marketplace: understanding and insight into customers and the targeting of appropriate and timely content offerings. Customer examples, such as Sirius XM, will illustrate how media companies can create a competitive edge in retaining and attracting customers to their platforms in this highly dynamic industry. Migge Hoffmann joined Oracle in January 2008 as senior director for media and entertainment in EMEA. In this role and region she leads Oracle’s engagement in the media industry. During her almost 15 years in broadcasting, she has worked at the Danish Broadcast Corporation in production and media digitisation where she gained significant experience in file-based content management services, media management, metadata enrichment, editorial solutions for audio, video and web platforms, storage, delivery and transcoding to new platforms and geographies.

12:00
Joining audiences’ conversations to make broadcasts even more compelling
David Lane, IBM Global Business Services
Being able to find and use related stories can often mean the difference between a good news story and a great one. This solution, featuring Dalet's News Suite, uses leading-edge technology to demonstrate a seamless environment for story editing and publishing which reaches right through to the run order management delivery allowing journalists to find and link stories quickly and easily, increasing the effectiveness and efficiency of the newsroom.
IBM Global Business Services partners with its clients to deliver real business value by enriching business consulting with advanced research, analytics and technology. As the global publishing lead within IBM's media & entertainment services practice, David Lane works across information providers, newspapers, broadcasters, magazine, directory and advertising clients. His focus is working with clients to assemble solutions that support a multi-channel marketplace with an ongoing shift in audience and advertising to digital channels. He has led IBM's multi-media and multi-channel solutions for converged newsroom, advertising sales, advertising management and end consumer engagements - working with directory, broadcast and newspaper clients in UK, the Netherlands, Italy and North America.

13:30
Convergence: Unified content delivery
Sergej Berisaj, CTO, Fora, Slovenia
The adoption of industry standard open technologies, protocols and interfaces is the only way to guarantee that platforms for delivering rich multimedia content across diverse IP-based networks - to set-top boxes, personal computers, mobile phones or PDAs - are future-proof.
Open technologies also contribute to ease of integration and significantly shorten time-to-market for operators. Fora d.o.o. was founded in August 2005, with the vision to develop enterprise-class software solutions for large-scale multimedia systems. The company has developed several innovative solutions for telco IPTV networks including VoD and Network Personal Video Recorder systems, STB and mobile client applications. These elements have now been integrated to create a complete software solution for IPTV service providers. In its presentation, Fora will share its experiences in deploying multiple delivery platforms to telco TV provider T-2. Sergej Beri_aj is a graduate of the faculty of computer and information science at the University of Ljubljana and is currently working on a Ph.D. at the same university. For four years he has been active in the field of IP television. He is the chief technical officer and specialises in the developments of high-volume video streaming servers and high-performance application servers for IPTV and other multimedia systems.

14.00
Opportunities in Online Video-on-Demand: The emergence of new consumer propositions.
Rob Hamlin - Strategic Development Director, Arqiva
Arqiva has recently acquired the video-on-demand (“VOD”) platform assets of Project Kangaroo, a joint venture set up by BBC Worldwide, ITV and Channel 4. Arqiva plans to use the Project Kangaroo platform assets to launch a new video-on-demand service to UK consumers in the coming months. The platform will host top-end quality content from leading broadcasters and independent content providers to provide a broad range of user experiences to its audiences. This presentation will explore market drivers and trends in the VOD market and examine the opportunities for content rights owners, advertisers and technology providers to generate new revenue streams in this emerging sector.

14:30
Chair: Monika Gadhammar, chair of the marketing group, Open IPTV Forum
Towards open standards for IPTV
Participants
Luca Pesando, Telecom Italia
Richard Baker, ANT
Henrik Voigt, Ericsson
Paul Berriman, PCCW
Oliver Mills, Intertrust
Alberto Morello, RAI
Formed two years ago, the Open IPTV Forum aims to deliver a ‘plug and play’ experience for end-users while making IPTV services independent of the technology choices made by providers and consumers. The Forum currently has 56 members representing the entire end-to-end IPTV value chain. The OIPF is currently working towards a year-end publication for Release 2 of its IPTV Solution Specifications. Key focuses are interoperability testing and profiling. As well as being chair of Open IPTV Forum marketing group, Gadhammar is also a senior marketing manager at Ericsson Multimedia.

15.30
The Broadcast Mobile Media Opportunity
Neville Meijers, SVP and general manager, Qualcomm MediaFLO Technologies
A true broadcast mobile media experience leveraging the best mobile and web technologies will heavily influence the mobile entertainment landscape. Qualcomm will address the complementary strengths of all technologies:
• Broadcast networks provide instant gratification for live, time-sensitive content, simulcast and time-shifted programming and always-on, broadcast IP data services.
• 3G networks offer immense content variety and a return path for interactive applications.
• Web 2.0 technologies can be employed to suggest relevant content to mobile users. A high-quality, personalised and integrated mobile entertainment experience will drive consumer adoption and revenue, ensuring greater success for the industry.

16.00
Mobile Video Delivery 2.0
Thierry Fautier, director, Telco Solutions, Harmonic
In the past, mobile operators have deployed unicast streaming and mobile broadcast services - with mixed success. New technologies based on network storage have proven to be successful in IPTV and seem to be a much better fit for mobile video usage, as this approach decouples the content from user availability and network coverage. In addition, mobile operators are also looking how to converge their fixed and wireless services into one seamless user experience. This presentation will explore: How mobile operators can develop a multi screen service, including content protection, automation of content delivery, network QoS, support for various phones/devices and end user experience. New revenue streams for mobile operators and with a unique selling point: Your Content, Where You Want, When You Want.

Monday 14 September:
Mobile TV & IPTV
Chair: Ian Volans, independent consultant
Creating the mass market for next generation IPTV Yun Chao Hu, chair of Open IPTV Forum
The OIPF is currently working towards a year-end publication for Release 2 of its IPTV Solution Specifications. Key focuses are interoperability testing and profiling. This presentation will review the lessons learned during the development of release 1, published in January, and its aspirations for release 2. Formed two years ago, the Open IPTV Forum aims to deliver a ‘plug and play’ experience for end-users while making IPTV services independent of the technology choices made by providers and consumers.

This programme is correct at time of going to press – for a final programme please see: www.ibc.org