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MediaFlo
revs
up NASCAR
mobile TV
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| NASCAR
is looking to mobile TV to deliver direct to racing fans the
thrills, spills, races, and chases that make up its NASCAR Nationwide
Series, as well as six Sprint Cup Series race. The action will
be screened by ESPN and will be available on the AT&T Mobile
TV and Verizon Wireless V CAST Mobile TV services which are
both based on MediaFLO technology. As part of their summer sports
programming, MediaFLO USA and ESPN will air live race coverage
of the NASCAR Nationwide Series, as well as six Sprint Cup Series
races on ESPN Mobile TV, claiming to give NASCAR fans the opportunity
to follow what they say is the heart-pumping action from some
of the summer's most exciting racing events. "Together
with ESPN, we are thrilled to give NASCAR fans the chance to
watch all the excitement of the racetrack live on their mobile
phones," said Jonathan Barzilay, senior vice president,
programming and advertising, MediaFLO USA. "NASCAR fans
won't miss a lap of the action."
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WELCOME
TO C2M MONTHLY |
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Countdown
to IBC 2008 showcase |
NO
APOLOGIES for kicking off this latest C2M newsletter with another
look at the Mobile Zone at IBC2008. This time last year the
IBC Mobile Zone reflected an industry that could more or less
be defined by whether a solution supported broadcast or streaming
mobile TV services. This year’s MobileZone at IBC2008 reflects
a much more diverse and sophisticated marketplace that sees
mobile video, not just TV, reach out to many more places. And
as the industry has made its journey so have we, expanding out
to address the mobile video markets in general which continuing
our coverage of mobile TV. Even though the calibre of the companies
attending has not diminished year on year especially with companies
such as Qualcomm and MediaFLO, it is interesting to see the
change in the different niches the leading exhibitors represent.
The range encompasses products and service from companies who
make content fit for purpose in a mobile form to be delivered
to portable media devices, including the much heralded iPhone
3G; to manufacturers of essential mobile video chips in these
devices; to the creators of the air interfaces and essentially
chips upon which mobile video information is transmitted. And
nowhere else other than the Mobile Zone at IBC would such an
array be on offer. We certainly endorse you going there and
hope this newsletter inspires you to travel to Amsterdam.
Joe O'Halloran,
Editor.
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Industry
giants enter the Mobile Zone |
LEADING
IT, Telecom and Broadcast companies are fast signing up to enter
the Mobile Zone at IBC2008 as the European market for the delivery
of broadcast content to mobile devices continues to grow. Qualcomm,
a leading developer and innovator of advanced wireless technologies
and data solutions, is the Platinum Sponsor and will showcase
its MediaFLO mobile broadcast platform. Expway, Nagravision,
Newport Media and Siano Mobile Silicon are amongst other industry
leaders that have already signed-up for the Mobile Zone. "Each
year, the Mobile Zone brings together the latest and most innovative
developments in mobile content, management and delivery, and
this year we expect broadcast TV and value-added services to
generate high interest,” said Chem Assayag, senior director
of business development, EMEA for Qualcomm MediaFLO Technologies.
“We are confident that the technologies and services demonstrated
this year will provide attendees with a better understanding
of the immediate and long-term revenue opportunities in the
mobile broadcast space.”
  The
Mobile Zone at IBC2008 is designed as a visitor attraction and
will bring together many of the organisations and technologies
that are emerging as major forces in Mobile TV. It is designed
to provide a unique opportunity for application developers,
content providers and technology companies to showcase their
capabilities at the heart of the broadcast industry's leading
international conference and exhibition. Also on offer for visitors
to IBC will be a series of free to attend Business Briefings
which will examine some of the issues and opportunities arising
from this revolution in broadcast content delivery in further
detail and are intended to reinforce and complement the established
peer reviewed, paid-delegate IBC Conference.
Commenting
on the development of The Mobile Zone at IBC2008, Mike Crimp,
COO, IBC said: “We are delighted with the success of the
Mobile Zone over the last 3 years and excited by the pace of
innovation in both technology and content. The proliferation
of mobile devices and their increasing use as a tool for the
delivery of broadcast content will be a major force in the development
of the industry of the coming years and it is natural for IBC,
the world’s leading broadcast event, to be taking a lead
in setting the agenda.”
The
Mobile Zone at IBC2008 is being jointly developed and marketed
by IBC, IT Europa and BPL. The IBC2008 exhibition takes place
from 12 - 16 September 2008 at the RAI, Amsterdam.
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