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Former
MD of
BT Movio to
head up Sky's
mobile business
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EMMA
Lloyd, former managing director of now defunct UK mobile TV
service BT Movio has been appointed as the new head of Sky's
mobile business. At BT Lloyd oversaw the launch of the DAB-IP
mobile TV service supplied wholesale to Virgin Mobile and which
despite closing still is the only commercial broadcast mobile
TV service to have been launched in the UK. According to reports
in the UK media press, in her new role, Lloyd will spearhead
the development of Sky's range of mobile services, such as 24-7
Football, Sky News, Sky Sports and Sky entertainment, and for
Sky's mobile applications such as the Sky+ remote record function.
She is also reported to be responsible for Sky's relationships
with mobile network operators, the operation of its existing
mobile services and the development of future mobile content.
Said Stephen Nuttall, director of Sky's commercial group, "More
customers are using their mobile devices to access sports, news
and entertainment than ever before. Emma's expertise and experience
within the mobile sector mean that she is ideally placed to
lead Sky's mobile business."
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MARKET
UPDATE |
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WiMAX:
The new way for wireless? |
| Technology
advances in the world of wireless continue unabated
and one of the key dynamics this year has been
the increased amount of bandwidth available over
mobile networks. But with the advent of LTE and
WiMAX todays offerings will appear very
small potatoes indeed.
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Streaming
versus broadcast; DVB-H versus MediaFLO; subscription
versus free to air. Yes, the mobile TV and video industry
does indeed like a battle and especially one where there
are two protagonists locking horns in what appears to
be a winner take all battle. What may be soon added
to this list is LTE versus WiMAX. That is to say, in
terms of the two new candidate technologies for wireless
broadband, both of which are well capable of supporting
high quality mobile video services. So whats behind
the battle and which technology looks likelier to win?
Well, the first part of that is easier to answer than
the second in fact he key could well be co-existence
as both may indeed flourish.
Very
simply, LTE is the logical extension of the GSM communications
networks that virtually everyone in Europe is connected
to and the other 3G telecoms networks, such as CDMA
etc, used in other parts of the world. It is otherwise
known as 3GPP and as that name suggests, its coverage
will be as widespread as the 3G networks now. The companies
behind LTE, the traditional mobile telecoms firms ,
claim that once LTE comes on-streamand it may
well be sometime next decadeusers can expected
data to be transmitted to handsets at up 100 Mbits/sec
thus making mobile video, that is very high quality
video, a distinct reality. WiMAX on the other hand is
much closer to commercial rollout and is essentially
a replacement technology for existing telecommunications
infrastructures, both fixed and mobile, such as DSL
and cable. Thus, in very crude terms WiMAX gives you
cable TV in your handset.
Key
factors about WiMAX
WiMAX networks are designed to cover areas of around
6 miles in radius from a base station (i.e. a town or
city). It offers security and quality of service, a
vital component for video services, and indeed WiMAX
networks are designed to have traffic prioritisation.
Data rates are in the 40 Mbits/sec area (compare that
with LTE) but WiMAX networks will be available a lot
sooner and, to be honest, such rates will easily support
a satisfactory mobile video experience. Current mobile
WiMAX supports streaming video to be broadcast even
at speeds of over 70 MPH such as those experienced on
a train or coach and the in-building penetration of
current mobile wireless is good, a valuable asset given
that trends show that in-house and in-building figure
highly for mobile TV and video consumption. But so much
for theory, what about practice? Well right now theres
a lot of interest in WiMAX in Asia and one key trial
stands out right now. Taiwan's leading WiMAX operator,
Global Mobile Corporation is partnering with Next Wave
Wireless in a technology collaboration to make end-to-end
mobile WiMAX-based video solutions a reality for the
global market.
 The
two organisations have set up a WiMAX field trial deployed
in Taipei and the demonstration network will aim to
provide test subjects a robust, personalised next-generation
mobile TV and multimedia services. As part of the trial,
Global Mobile has implemented an end-to-end system based
on NextWaves new V5 base WiMAX transceiver station
and ASN gateway platform, providing both Business and
Operational Support Systems (BSS/OSS) and a migration
path that supports Wave 2 WiMAX. The network supports
a range of devices based on NextWave's integrated WiMAX
chipsets and software provided by PacketVideo (PV),
a NextWave Wireless subsidiary. These include mobile
handsets and personal media players, mobile Internet
devices and portable navigation devices.
Hot
competition
Even though the WiMAX market is
relatively immature there exists already competition
at essential equipment level that is bringing down the
average selling price of handsets. This phenomenon has
been tracked by ABI Research. Observed principal analyst
Philip Solis, Even as the mobile WiMAX chipset
market has barely gotten its feet wet, chipset ASPs
are declining rapidly due to heavy competition and greater
integration in designs. Prices for the baseband and
RF components of the chipset have come down from the
$35 range a few years ago to below $25, and will drop
below $10 in 2011. These falling WiMAX chipset prices
are critical for inclusion of the technology in smaller
mobile devices."
But
before anyone think that it is plain sailing for WiMAX,
there are some technical challenges that need to be
addressed. A recent report by Gartner analyst Phillip
Redman, albeit to business users, cautioned that there
was still some way to go for the networks and the devices
to be able to support a genuine class of service. Furthermore,
in general, there will exist the challenge for WiMAX
operators to guarantee network backhaul operations that
satisfy agreed service level agreements, provide the
required high capacity, efficiently manage allocated
spectrum and maintain a low cost per connection. Otherwise
this could kill stone dead WiMAX mobile video - whod
pay for an expensive, badly working service?
The
fact remains though that 2008 has been the year when
a lot of firms have shown their commitment to WiMAX
as the mobile broadband technology of choice. Theres
a lot of work to do to make it work but by this time
next year WiMAX mobile video could well be a reality.
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MARKET
LEADING ANALYSIS |
C2M |
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